Welcome to the Viator Travel Agent Blog

A blog dedicated solely to travel agents. Keep up to date on industry news, updates from us as well as the freshest marketing tips and more!


Marketing Tips

Whether you’re an independent travel agent or part of a larger agency, odds are you’ve had to do some of your own marketing. Marketing yourself as a travel agent or advisor may require some work up-front but it will pay off in the long run. We’re doing the research, analyzing trends, and talking to consumers to help bring you the best marketing tips, from how to best leverage Facebook to identifying what your client really wants.

Building Your Own Destination Guides

Destination guides have long been a strong resource for travel agents, but the key to their effectiveness is keeping them updated and relevant. Destination guides can be the perfect solution to when a client is either looking for a specific place that you might not...

How to Target and Engage Millennials

Millennials, born between the years of 1982 and 2004, grew up in an expanding world of choices and options. They experienced the birth of the internet and have quickly become used to having all the information that they need right at their fingertips. Nearly half of...

Booking 101

New to the Viator Travel Agent Program? No worries — we got your back. We’ll go through all the essentials of how to make a booking on our platform, as well as providing tips and tricks to both new and seasoned agents to help keep clients happy while maximizing commission.

Featured Suppliers

We love hearing directly from our suppliers and we know you do too. We’ve interviewed a few suppliers that list their products with Viator to hear more about their tours/activities as well as their history, insights, and what messages they have for travel agents.Hear more about why these suppliers love what they do.


Give your clients the best local experience when they travel We talked to one of our top global suppliers, WithLocals to learn more about their business and what products they recommend for travel agent customers.Q: Why are you in this business? What do you love about...

News & Updates

With new updates in technology and rapidly changing consumer preferences, it seems the travel industry is hard to keep up with. We’ve brought together all the important news from the industry and paired it together with updates from us all in one place. 

Update to Your Account ID

We’re excited to announce that we are launching a new and improved experience for our travel agents. With that comes an update to your agent IDs. Nothing will affect the way you currently use the booking platform (travelagents.viator.com), but if you are an admin of a...

A new way to manage your Viator Travel Agent Program account

A new and improved experience for travel advisors We’ve spent the last few months putting together an improved experience for our travel advisor community - and we’re excited to finally share it with you! While the booking experience will remain unchanged, we’ve made...

Operators now listed on Viator

After feedback from our travel advisor community, we’re excited to announce that you can now see the operator of every tour and attraction on our site! Going forward, on every product page, you will see the operator name right under the title (next to the review...