This is a dedicated resource hub for Host agency admins that will set you up for success on the Viator Travel Agent Program. Check back often for new articles, training guides for your agents, and product recommendations.
First things first. Register your agency to join the Viator Travel Agent Program
Create a Viator Travel Agent Program account for your agency to start earning commission on all Viator experiences.
Need help? Visit the registration guide or contact us for registration, login, and account setup questions:
Already registered? Take the next steps to complete your account and start earning.
Invite members to join your account
You can invite as many agents and other admins as you’d like to help you grow your account. You’re able to send individual invitations, upload your list for bulk invitations, or copy your unique signup link to distribute on your own.
Learn more about admin and agent roles, how to invite and remove members, and more in our detailed invitation guide.
Add a payout method for commission
Before you and your agents start booking, you’ll want to set your account up with a bank or Paypal account for commission disbursements. As the host, you will receive all agent commissions for distribution.
Learn more about adding or changing payout methods, when, and how commission payouts work in our detailed commission guide.
Get to know the Viator Travel Agent Program:
One site, 300,000+ experiences your clients will remember
Viator’s expansive global supply gives travel advisors the ability to find an experience that fits every client’s itinerary. Whether your clients are planning a solo adventure, business travel, or a family reunion, the Viator Travel Agent Program has something for everyone.
Your clients rely on your expertise to find the perfect story-worthy experience they will talk about for years to come. They want the option of a typical guided museum tour as well as unique experiences that let them explore a destination like a local. You can find both on Viator.
Booking things to do creates a well-rounded itinerary before your clients arrive in-destination. These experiences can be easy add-ons, like a private ground transfer from the airport, or can be higher-priced items that build excitement for an upcoming trip. Clients can take also advantage of in-destination booking tools that empower them to book experiences on their own, while still earning you commission.
Sell experiences at every stage of the traveler journey
We have over 25 product categories that help travel advisors sell experiences to their clients at every stage of the traveler journey, from ground transfers and airport lounge passes to shore excursions and multi-day tours. Our product categories include:
- Air, Helicopter & Balloon Tours
- Airport lounge passes
- Classes & Workshops
- Cruises, Sailing & Water Tours
- Cultural & Theme
- Day Trips & Excursions
- Family Friendly
- Food, Wine & Nightlife
- Holiday & Seasonal Tours
- Luxury & Special Occasions
- Multi-day & Extended Tours
- Outdoor Activities
- Private & Custom Tours
- Shopping & Fashion
- Shore Excursions
- Shows, Concerts & Sports
- Sightseeing Tickets & Passes
- Spa tours
- Theme Parks
- Tours & Sightseeing
- Transfers & Ground Transport
- Unique Experiences
- Viator VIP & Exclusive Tours
- Walking & Biking Tours
- Water Sports
- Weddings & Honeymoons
Need some more inspiration for your agents?
Check out our Travel Guides and our Top Selling Destinations for product recommendations, tips, and more.
On-demand webinars to get you and your agents started
Maximize your commission by using your Share with Client link
In this webinar, we’ll:
- Give an overview of how the Share with Client link works
- Highlight how to generate your unique links
- How to report on bookings made via the Share with Client link
- Show you the different ways you can use your link in marketing materials and on social media
Reserve Now & Pay Later
In this webinar, we’ll:
- Show you where to find the new payment tool when booking Viator experiences for your clients
- Explain how to use this tool to increase your revenue
- Go over how to manage & report on Reserve Now & Pay Later bookings
Explore Travefy’s Integration with Viator
In this webinar, we’ll:
- Introduce you to both Viator and Travefy
- Show you how to make a booking on Viator
- Show you how to build an itinerary for your clients using Travefy
- Walk you through adding a Viator product into Travefy to easily access product photos, descriptions, and more
Making and managing bookings
The Viator Travel Agent Program’s booking site, travelagents.viator.com, is the one-stop-shop for searching for products, making bookings, creating unique “Share with client” links, managing bookings, and viewing reporting and commission payouts. Remind your agents to bookmark the below site.
Making a booking
In this guide, we’ll go through step-by-step where and how to make bookings on Viator’s Travel Agent Program.
Manage a booking
Need to edit or cancel a booking? You can easily do that directly from your account without needing to call our support team.
Reserve Now & Pay Later
Reserve products with no commitment and no payment upfront, enabling clients to save a spot on in-demand tours & activities.
Using “Share with client” links
Our “Share with client” link feature allows you to send unique links to your clients so they can book tours and activities themselves, while still earning your commission. With the ability to quickly generate “Share with client” links for your homepage, for a destination or category, and for a specific product, you can use your links across a variety of marketing channels.
Reporting on your success
Commission and payments
This guide will take you through how you earn commission, when it gets paid out, and the different payout methods we accept.
Your bookings and commission report
Easily report on and download your bookings and commission payouts directly from the “Reports” section of your account.
Commission is paid out the month following the completion of the booked activity. For example
- You book a tour for your client in September 2022 for a date in October 2022
- Your client attends the tour in October 2022
- Your commission for that tour will be disbursed to your agency in November 2022
Downloadable training guides
We’ve compiled all of our top tips into one place and made them downloadable for you to reference, print, email, or share with your agents in training portals and on your website.
Teach your agents how to sell experiences, how to maximize commission with “Share with client” links, how to use Reserve Now & Pay Later, and much more.
Frequently asked questions
If you embed a Share with Client link, do you have to update it regularly?
No, your link never expires. For example, if you embed your link in your email signature, you will never need to update it. You can learn more about the Share with Client link here or in the webianr above.
Can I use my Share with Client link on my agency's website?
Yes, you can embed your link on your website. You can put your Share with Client link anywhere you would put a link, such as in emails, marketing materials, text messages, on social media, etc.
Is there a maximum amount of widgets/Share with Client links I can place on websites or social media?
No, there are no maximums. You can create as many links and widgets as you need.
Can anyone from my office retrieve a confirmation? And can they see the client's info?
Agency admins with the “Admin” role in your agency account can see all bookings, booking reference numbers, client info, booking status, and commission amounts across your agency. However, travel advisors with an “Agent” role will not be able to see other travel advisor’s booking or client information.
How does Viator ensure the quality of their supply/tour operators?
Viator is a marketplace and we do not exclude any tour operator from signing up. However, in order for a tour operators products to go live on our site, tour operators must adhere to strict standards and meet minimum requirements.
You also have the ability to communicate with tour operators directly.
Can I do a custom tour for clients? For example, if I have guests that want a private car pick from Venice cruise port to go to Rome.
Using the example, you can look for a private ground transfer between the two cities. In general, the level of customization will be dependent on the tour operator. Many tour operators offer different tour grades – there might be a basic version of the tour and there also might be a chance to upgrade to include food/drink, additional stops at attractions, or even custom pickup instructions.
Do you offer tours for clients during a cruise?
Yes, we have many shore excursion options for your clients. Explore our top-booked shore excursions here.
Registration & log in assistance
All other questions