Welcome to the Travel Leaders Network Resource Hub
We’ve created a dedicated resource hub for Travel Leaders Network that will set you up for success on the Viator Travel Agent Program. Check back often for new articles, training, and product recommendations.
Joining the Travel Agent Program
Agency host/owner registration
TLN agency hosts/owners first need to create their agency account before members can join and earn 10% commission. See our step-by-step guide on setting up your account here.
Contact us for registration, primary account setup, or to check status of agency owner registration: 866-654-1438 or tapsales@viator.com
Next step: invite your members to join your agency account
Upload a CSV file of your members to the “Invitations” section of your account. Inviting members through the file upload makes it easier for agents to join your account and you can even track their registration status and resend invitations.
Related: Inviting Travel Advisors to Join Your Agency Account →
Travel advisor registration
Your agency host/owner has to first establish their primary account before you can create your account under your host/owner’s account.
Please check with your agency host to see if they’ve set up the agency account.
Your agency owner can invite you directly (you will receive an email with a signup link) or you can sign up on your own using your Host’s Viator Partner ID (e.g. P12345678) or the IATA, CLIA, CCRA, TRUE or ASTA number that your host used during their registration.
Related: How to join my agency’s account →
Viator’s Travel Agent Program at a glance
TLN members earn 10%
Earn 10% commission on all our products, from shore excursions to multi-day tours
Unmatched global supply
We have over 395,000 experiences in 2,500 destinations worldwide
24 hour cancellation policy
This applies to over 85% of our products, allowing clients flexibility in-destination
Viator-exclusive products
Gain access to products that you won’t be able to book anywhere else
Explore More in Our Interactive Flipbook
Dive deeper into the Viator Travel Agent Program—discover our top tools, activity recommendations, and resources all in one easy-to-browse guide.
Selling story-worthy experiences
Our expansive global supply gives you the ability to find an experience that fits who your client is, whether they’re planning a solo trip or planning a trip with their family or friends.
When a traveler arrives in a new destination, they use Viator to find the perfect story-worthy experience they will talk about for years to come. They want the option of a typical guided museum tour as well as unique experiences that let them explore a destination like a local. They can find both on Viator.
Booking tours and activities creates a well-rounded itinerary before your clients arrive in-destination. These experiences can be easy add-ons, like a private ground transfer from the airport, or can be higher priced items that build excitement for an upcoming trip. The excitement continues even after they arrive: clients can take advantage of in-destination booking tools that empower them to research and book last-minute experiences on their own, while still earning commission.
Sell experiences at every stage of the traveler journey
We have over 25 product categories that help travel advisors sell experiences to clients at every stage of the traveler journey, from ground transfers and airport lounge passes to shore excursions and multi-day tours. Our product categories include:
- Air, Helicopter & Balloon Tours
- Airport Lounge Passes
- Classes & Workshops
- Cruises, Sailing & Water Tours
- Cultural & Theme
- Day Trips & Excursions
- Family-friendly Activities
- Food, Wine & Nightlife
- Holiday & Seasonal Tours
- Luxury & Special Occasions
- Multi-day & Extended Tours
- Outdoor Activities
- Private & Custom Tours
- Shopping & Fashion
- Shore Excursions
- Shows, Concerts & Sports
- Sightseeing Tickets & Passes
- Spa Experiences
- Theme Parks
- Tours & Sightseeing
- Transfers & Ground Transport
- Unique Experiences
- Viator VIP & Exclusive Tours
- Walking & Biking Tours
- Water Sports
- Weddings & Honeymoons
Need some more inspiration?
Check out our Agent Resource Center and our Top Selling Destinations for product recommendations, tips, and more.
Getting started
Navigating the Travel Agent Program
“Share with client” link webinar
In this webinar, we’ll:
- Give an overview of how “share with client” links work
- Show how to manage bookings made by your clients
- Provide a live demo of how to use “share with client” links
- Give tips on how to make the most of your unique link
Make Premium Service Effortless
Stay ahead of client expectations and elevate your service with practical strategies from our “Travel Agent’s Guide to Unforgettable Client Service”.
Trending Shore Excursion Destinations
Viator offers an unmatched collection of shore excursions at the world’s top cruise ports. Check out our Seasonal Cruising Guide to find the perfect shore excursions for your clients.
Making bookings
Making a booking
In this guide, we’ll go through step-by-step where and how to make bookings on Viator’s Travel Agent Program.
Manage a booking
Need to edit or cancel a booking? You can easily do that directly from your account without needing to call our support team.
Claim a booking
If you were logged out or made a booking with the assistance of our telesales team, you’ll need to claim your booking
Using “share with client” links
Viator’s “share with client” links are flexible and simple to use. These links can be shared across communication channels, such as email or social media, allowing agents to earn commission on bookings made by clients. Share links at any point in your client’s journey. Once the client completes the booking, you can easily manage their reservations and earn commission on completed bookings made through your links.
Reporting on your success
Commission and payments
This guide will take you through how you earn commission, when it gets paid out, and the different payout methods we accept. For agency owners, we’ll also walk through how to add payout details.
Your bookings and commission report
Easily report on and download your bookings and commission payouts directly from the “Bookings” section of your account.
Payout schedules
Commission is paid out the month following the completion of the booked activity. For example
- You book a tour for your client in September 2021 for a date in October 2021
- The traveler attends the tour in October 2021
- Your commission for that tour will be disbursed to your agency in November 2021
Frequently asked questions
If you embed a "share with client" link, do you have to update it regularly
No, your “share with client” link never expires. For example, if you embed your unique link in your email signature, you will never need to update it. You can learn more about the bookable link here.
Can I use my "share with client" link on my agency's website?
Yes, you can embed your “share with client” link on your website. You can put your unique link anywhere you would put a link, such as in emails, on social media, etc.
Is there a maximum amount of widgets/bookable links I can place on websites or social media?
No, there are no maximums. You can create as many links and widgets as you need.
How do I create a widget
You can easily create a widget in minutes directly in the “Tools” section of your account.
Are we able to mark up the tours?
No, you are unable to markup any tour prices.
When is commission paid out?
Commission is paid out the month following the completion of the booked activity. For example
- You book a tour for your client in September 2026 for a date in October 2026
- The traveler attends the tour in October 2026
- Your commission for that tour will be disbursed to your agency in November 2026. You host will then pay you out.
Can anyone from my office retrieve a confirmation? And can they see the client's info?
Agency admins with the “Admin” role in your agency account can see all bookings, booking reference numbers, client info, booking status, and commission amounts across your agency. However, travel advisors with just the “Agent” role will not be able to see other travel advisor’s booking or client information.
How does Viator ensure the quality of their supply/tour operators?
Viator is a marketplace and we do not exclude any tour operator from signing up. However, in order for a tour operators products to go live on our site, tour operators must adhere to strict standards and meet minimum requirements.
You also have the ability to communicate with tour operators directly.
Can I do a custom tour for clients? For example, if I have guests that want a private car pick from Venice cruise port to go to Rome.
Using the example, you can look for a private ground transfer between the two cities. In general, the level of customization will be dependent on the tour operator. Many tour operators offer different tour grades – there might be a basic version of the tour and there also might be a chance to upgrade to include food/drink, additional stops at attractions, or even custom pickup instructions.
Do you offer tours for clients during a cruise?
Yes, we have many shore excursion options for your clients. Enter your client’s cruise line, ship, and sailing dates in the Shore Excursion search tool on our booking site to see all available excursion options.
Need more help? Contact us!
Need help with registration or logging in?
- 866-654-1438
- tapsales@viator.com
Questions about bookings?
- 866-648-5873
- travelagentsmmb@tripadvisor.com
Other questions?
- travelagentinquiries@tripadvisor.com