Welcome, Travel Experts!
As a travel Agent, you do so much more than book trips—you create experiences, build relationships, and make your clients feel truly cared for. And in today’s world, where travelers want more personalized, high-touch service, your role has never been more valuable. In fact, the travel agency market is projected to hit $1.6 trillion by 2034 (Source).
At Viator, we know that exceptional client service is about making things easy—for you and for your clients. That’s why we’ve designed the Viator Travel Agent Program to help you give your clients the VIP treatment they deserve – from seamless booking tools to flexible payment options.
Let’s explore how you can use these tools to deliver top-tier service to every client, and elevate every booking!
1. Direct Bookings: Full Control, Personalized Service
For travel Agents who love a hands-on approach.
With Direct Bookings, you’re in charge from start to finish. Whether you’re handling last-minute changes, securing VIP experiences, or crafting a perfectly tailored itinerary, this tool gives you the power to make every trip seamless and stress-free.
✨ Why Travel Agents Love It:
✅ Manage all bookings and changes directly.
✅ Customize trips by combining Viator experiences with flights, hotels, and more.
✅ Deliver true concierge-level service for VIP clients and complex itineraries.
📈 Industry Insight:
The luxury travel market is growing at 8.2% CAGR, with affluent travelers seeking exclusive, highly curated experiences (Source: Grand View Research).
💡 Pro Tip:
Use Direct Bookings for high-value clients who want a personalized touch and premium experience. From luxury escapes to milestone celebrations, this tool helps you design trips they’ll never forget.
2. Share with Client Links: Flexibility Meets Top-Notch Service
For Agents who want to offer recommendations while letting clients book on their own.
Sometimes, clients want to browse and book at their own pace—but that doesn’t mean you should lose visibility. With Share with Client Links, you can send curated recommendations that your clients can book when they’re ready.
Even better? You can now request management access for any booking made through your shared link. Fewer back-and-forth emails, and more time for you to focus on delivering top-notch service.
✨ Why Travel Agents Love It:
✅ Clients can book independently, but you keep access to their reservations.
✅ No more back-and-forth emails—just smooth, simple planning.
✅ Expand your reach by sharing links with more clients.
📈 Industry Insight:
22% of travelers now use AI and online tools for trip planning, highlighting the increasing demand for digital convenience (Source: LifeWire).
💡 Pro Tip:
Perfect for travelers who love flexibility but still want your expertise. Follow up with your clients to grant booking access to ensure you can fully support them.
3. Curated Lists: The Ultimate Personal Touch
For Agents who love crafting dream itineraries.
Your clients trust you to handpick experiences that match their travel style—whether it’s wine tastings in Tuscany or snorkeling in the Great Barrier Reef. With Curated Lists, you can group your top recommendations into one easy-to-share link, making planning a breeze.
✨ Why Travel Agents Love It:
✅ Save time by organizing the best options in one place.
✅ Offer a white-glove experience with hand-selected recommendations.
✅ Make planning easier for groups, honeymooners, and themed trips.
📈 Industry Insight:
Travelers overwhelmingly prefer tailored itineraries, making curated recommendations a powerful tool for increasing client satisfaction (Source: TTS).
💡 Pro Tip:
Create lists for specific travel styles, like “Foodie Favorites,” “Adventure Must-Dos,” or “Perfect for Families.”
4. Reserve Now, Pay Later: A Game-Changer for Stress-Free Bookings
For clients who want to lock in experiences without the upfront cost.
Travel should be exciting—not stressful. With Reserve Now, Pay Later, your clients can secure their dream activities without paying upfront. This flexibility makes it easier for them to book now and pay when they’re ready.
✨ Why Travel Agents Love It:
✅ Clients can reserve experiences without financial pressure.
✅ Encourages early bookings for high-demand activities.
✅ Makes planning smoother and more stress-free.
📈 Industry Insight:
Flexible payment options are helping to drive 7.7% annual growth (CAGR) in the travel agency market (Source: The Business Research Company).
💡 Pro Tip:
Recommend this for bucket-list trips or peak-season travel—clients will love the peace of mind!
5. Elevate Every Client’s Experience
Beyond Viator’s tools, here are a few extra ways to make your clients feel special:
🎯 Pre-Trip Check-Ins – A quick call or email to confirm details can go a long way.
🎁 Surprise & Delight – Whether it’s a local dining recommendation or a handwritten note, little touches make a big impact.
📞 Be Available – Checking in during and after their trip shows you truly care.
📝 Ask for Feedback – Happy clients mean referrals—keep improving based on what they love!
📈 Industry Insight:
Customer satisfaction with mobile travel services is at an all-time high, with seamless support being a key factor (Source: American Customer Satisfaction Index).
💡 Pro Tip:
Position yourself as your client’s go-to travel expert by offering support before, during, and after their trip.
Let’s Make Your Clients’ Travel Even More Seamless!
Your clients trust you to make their vacations unforgettable—and with Viator’s tools, you can deliver top-tier client service to do just that.
With Direct Bookings, Share with Client Links, Curated Lists, and Reserve Now, Pay Later, you have everything you need to provide flexibility, personalization, and convenience.
✅ More control. ✅ More options. ✅ More happy clients.
Start using these features today and take your client service to the next level!