The “share with client” link is one of our travel agents’ most-loved features – and it’s easy to see why. It makes it easy to share experiences with your existing and potential clients and let them book on their own while you earn commission.

Generating your link is as easy as clicking “share with client” in the upper right-hand corner of any page on travelagents.viator.com. Then, it’s time to share your links. Beyond simply sharing a specific experience with a particular client, you can utilize these links in many different ways. Keep reading to discover 5 best practices for using your “share with client” links.

1. Share the right links in the right places

What pages to share

Share the homepage directly with your clients to browse all experiences and destinations. You can use this link in your Instagram bio, email signature, or within evergreen content that applies to all clients, regardless of destination.

Destination and category pages are best for social media posts if you specialize in a particular destination, sharing with groups traveling to the same destination or clients who prefer to book in-destination. You can also add these links to your travel guides and itineraries to earn passive income.

Share experience pages directly with clients who are looking for specific things to do
Share experiences you’ve done and can vouch for them by sharing on your social media
When you book for a client, share the product page on your Instagram story for others to be inspired by and book.

Where to share your links

Don’t limit yourself to sharing your links directly with your existing clients. “Share with client” links allow you to extend your reach: share your links across social media, your website, and more – and gain new clients when they book through your link!

• Share your links on stories, posts, or in a Linktree in your bio.
• Share your links on your page or in groups when travelers ask for recommendations.
• Send links directly to clients throughout the traveler journey via text, iMessage, Whatsapp, email, and more.
• Add links to your website and marketing collateral.
• Add your links to evergreen destination travel guides and every itinerary created via Travefy or other itinerary software.

2. Find your niche

Finding your niche can help you stand out in a crowded market and attract more clients looking for your particular expertise. Here are some tips on how to find your niche:

• Identify your passions: Think about what you’re passionate about and what kind of travel you enjoy doing. Some popular niches include:
  • Group travel
  • Luxury travel
  • Specific destination travel (Europe, Caribbean, Disney)
  • Family travel
  • Multi-destination travel
  • Business travel
  • Hobby-based travel
• Consider your experience: Think about your previous travel experiences and what you’re most knowledgeable about. For example, if you’ve spent a lot of time traveling in Europe, you might specialize in European travel.
• Look at your network: Consider your existing network and what kind of travel they’re interested in.
  Research the market: Do some research into the travel market and see what kind of travel is currently trending.
• Test your niche: Once you’ve identified your niche, start testing it out by sharing relevant content and experiences with your clients. See how they respond and you can switch it up as you see fit.

3. Personalize your links

Add a personal touch when you share your links. Share your or your client’s personal experiences to encourage bookings. If you haven’t done the experience yourself, use your industry knowledge and expertise to justify why the one you chose is the best fit or most unique.

If you’re working directly with clients, find destination pages or specific experiences to share to make the process easier for them. Make sure you follow up with them to see if the experiences you shared fit what they are looking for or if there’s something different you can find for them.

4. Do your research

Doing your research before sharing an experience with a client is important. Here are some tips on how to do your research effectively:

• Read the experience description: Make sure you read the experience description thoroughly to ensure that the experience aligns with what your client is looking for. Take note of any specific requirements, restrictions, or recommendations.
• Look at the reviews: Reading through the reviews will give you a good idea of what to expect and if the experience is worth sharing with your clients.
• Check out the photos: Look at the photos posted by other travelers to get a better idea of what the experience looks like in real life.
• Check the availability: Before sharing an experience with your client, make sure it’s available on the dates they’re interested in. If it’s not available, you may need to look for an alternative experience that’s similar.

By taking the time to do your research, you can ensure that you’re sharing high-quality experiences with your clients that they’ll be excited to book.

5. Include the “why”

The experiences marketplace is a relatively new concept for many travelers. If you want to increase the likelihood of your clients booking, it’s important to tell them why they should. Tailor the “why” to each client or audience – maybe they should book experiences to connect with their families or experience the culture of the European city they’re visiting. Whatever it is, the “why” is the reason they’re actually going to book.

Your clients aren’t going to remember the flight they took or the amenities at the hotel they chose. The things they’re going to remember are the memories they made and the experiences they had. They’ll be talking about a food tour, jet skiing, or a sunset cruise long after any of the nitty-gritty details of their transportation and lodging.

By following these five best practices, you can maximize the potential of “share with client” links and provide your clients with unforgettable travel experiences. Remember – selling experiences is about creating memories that last a lifetime.