The Viator Widget for Travel Agents

How Does the Widget Work?

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You create a widget using our widget builder

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You embed the widget on your website

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Your site visitors book products from the widget

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You earn a commission on each product booked

Why Use the Widget?

Monetize your website

By pairing Viator’s product inventory with the content of your website, you provide an easy way for your site visitors to book. You’ll earn commission on each booking made through the widget.

Simple & easy to use

Using the widget builder, you can easily create and test your widget. Once you create your widget, all you have to do is copy and paste the code onto your site. Once it is live on your site, you can start earning commission.

Connect to the largest supply of experiences

With over 395,000 products across 2,500 destinations, you and your site visitors are bound to find the perfect experience, whether you focus on a specific destination or a niche travel market.

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Create a Widget Based on:


You select the destination and we pull in the top experiences in that destination
(e.g. top tours in Rome)

Tour category

You select a category within a destination and we pull in the top experiences in that category
(e.g. Food, Wine & Nightlife)


Curated list of products

You select any tour or activity to provide a curated list of your chosen experiences
(e.g. brewery tours of Berlin)

Looking for more information?

Attend our “Boost Your Commission with Viator’s Widget” webinar

How Do I Create My Widget?

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Start by using our widget builder, where you can create custom, mobile-friendly widgets for your website

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Choose what to feature

  • Choose between featuring a destination, a category, or specific tours
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Customize your widget

  • Select the number of tours you would like to feature (up to 30)
  • Select the language and currency you would like displayed on the widge
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Copy the code for your site

  • Copy and paste the code into the HTML of your website where you want the widget to appear

Need Help Adding the Widget to Your WordPress, Wix, or Weebly Website?

Tutorial: Adding Widgets to WordPress Websites

Tutorial: Adding Widgets to Wix Blog Posts

Tutorial: Adding Widgets to Weebly Websites

Tutorial: Adding Widgets to Wix Websites

Frequently Asked Questions

What is the commission rate for travel agents on bookings made via the widget?

The commission rate on bookings made from the widget is the same commission rate you earn on bookings made yourself or by your client using the Bookable Link.

Can I create more than one widget?

Yes you can! You can create as many widgets as you need.

Am I able to upload my own logo?

Publishing Viator’s widget on your website will allow tours and attractions to be showcased under your logo. When the client is ready to book, they will be redirected to Viator for payment processing.

Am I able to mix a destination link with specific tours under the "Specific Tours" category?

Our ‘Destination or category,’ and ‘Specific Tours’ options are for different types of links. The ‘Specific Tours’ option is only to specify particular product links on the Viator Travel Agent Program site. When destination, category or product links are mixed under the “Specific Tours” option, Viator’s Widget Builder will not populate a preview, nor will the widget publish on your site.

When I preview my widget code, it is showing up, but when I publish the code, only a link shows.

We recommend contacting your site editor’s IT team for assistace. Want us to have a look at your widget’s code? Feel free to email it over to and we’ll be more than willing to lend a second pair of eyes!

Do I need to know how to code to use the widget?

Nope! You will need to access the HTML of your website in order to place the widget on your page, but all you’ll need to do is copy/paste the code we create for you.

Can I put a widget on my Facebook page?

No. Your widget can only go on a website in which you have access to the HTML code.

How do I know that I have access to editing HTML from my host's site?

We recommend contacting your site editor’s IT team for assistace, or inquire with your host agency for help editing HTML code on your site. Have questions on just Viator’s widget code? Feel free to email it over to, and we’ll be more than happy to help!

Why isn't my numerical ID working on the widget builder?

For your security, only the new alphanumeric account IDs are recognized by Viator’s widget builder.

How will I know I received credit for a booking?

Under the “Bookings and Commission” tab when you’ve logged in, you’ll be able to see the reservations confirmed through the widget. These bookings will be labeled as “indirect.”

Lunch & Learn: Worry-free Shore Excursions

It’s the height of booking season and we have some exciting updates on Worry-Free Shore Excursions that will help you get the most of Viator!. Join us for 30 minutes on  Wednesday, Jul 24, 2024, at 12 PM EST/9 AM PST!

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